The Chevrolet car company was founded by Louis Chevrolet a Swiss race car driver, and General Motors Founder, William. C Durant on November 3rd 1911. The first model was introduced in the New York auto show in 1913 and the bowtie emblem was first used in 1914 on the H and L series models. By 1929 Chevrolet was the best-selling car in the United States and had far superseded the Ford. In the 1950’s and 60’s Chevrolet had great influence on the American market and produced some unforgettable models. In 1953 the Bel Air name was applied to premium models of Chevrolet, by 1955-57 the Bel Air models came into its own and became established. Cruise in style in this fabulous fifties icon.